Matchain teams up with Paris Saint-Germain to create personalized fan experiences
Matchain Overview - October 23, 2024
Welcome to the Matchain Overview. A one-stop-shop for the Matchain community to get up to speed on the network’s latest updates, metrics, releases, insights, ecosystem developments and more. All in one place.
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Matchain by the numbers
Network’s daily transactions: 528.75K (+222.39%)
Network’s total transactions: 40.1M (+422.82%)
Total number of wallets: 9.54M (+3498.64%)
Unique active wallets (UAW): 216.84K (+108.75%)
The metrics are accurate at the time of publication. The percentage change is over a 14-day period.
Exploring the chain
🔥What we’re watching: Matchain announced it teamed up with professional soccer (football) club Paris Saint-Germain (PSG) as the team’s exclusive digital identity partner.
🔥Why it matters: This partnership aims to showcase the role blockchain technology and decentralized identity can have in the sports industry. PSG wants to enhance fan engagement and offer more secure and personalized interactions for supporters. The network will provide its decentralized identity (DID) and data sovereignty solutions into the club’s digital infrastructure.
The collaboration can help fans and become more engaged by providing more ownership over their digital experiences. As the world becomes more technologically driven, it's important for companies to meet where their consumers are. In this case, fan experiences and engagement can determine whether they will continue to support the club in the future.
PSG is one of the leading clubs for soccer fans, and the club has the ability to reach millions of potential users. In turn, this could onboard an abundance of new users to the Matchain network. If done correctly, the partnership can create memorable experiences for PSG fans using Matchain technology and make the protocol a home for fan engagement experiences.
🔥The bigger picture: The Matchain and PSG partnership points to a broader trend of professional sports teams leveraging blockchain technology to innovate fan experiences.
This collaboration also can increase Matchain’s brand visibility by giving the network access to PSG’s marketing platform, including stadium advertising and VIP experiences.
As digital identity platforms gain traction, PSG’s collaboration with Matchain may serve as a model for other clubs exploring blockchain’s potential.
Highlighting the Matchain Ecosystem
DappRadar integrated Matchain to its onchain analytical platform
ByBit teamed up with Matchain to launch a rewards campaign for new users who use the platform
Digibuy, an onchain shopping platform built on Matchain, partnered with web3 gaming protocol Ava Land
Matchain hit 3.25M transactions and active accounts on Oct. 11, an all-time high for the network, following its ByBit reward campaign, DappRadar data shows
Check out the Matchain blog for more updates.
Join in the fun
Want to dive deeper into the Matchain ecosystem?
Matchain added “Jumper” to the list of games its Telegram mini-app on Telegram offers
Check out this video by Matchain that shows how users can get involved in its Megadrop campaign
X user LagoTasso created a thread that showcased Matchain network upgrades
MoonWhales teamed up with Matchain to launch a trading campaign for the network’s community
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This information is for entertainment purposes only. It should not be considered financial advice, nor should it be used to make investment decisions. Cryptocurrencies are high risk and you should consult a financial professional before making any financial decisions. Make sure you do your own research.